Fashion Photography

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• Fashion Photography

Fashion photography — in the form of magazines, books, advertisement campaigns, billboards, and online — has a great influence. In this course, you will learn the technical aspects of fashion photography, whilst exploring images from haute couture to street style, from advertising campaigns to designer look-books, from art gallery to shop window and from fanzine to glossy magazine, and develop an analytical and critical view of global style and the cultural landscape of the fashion industry. You will experience location and studio shooting, using the excellent photography studios within the College, and you will explore digital image production and manipulation.

History of Fashion Photography

The precursors of fashion photography go back to the eighteenth century when images of fashionable clothes were printed in magazines and black & white pictures were often hand-colored. This kind of photography started to be known thanks to the rise of fashion magazines, such as Harper Bazaar (1867) and Vogue (1892), which used photography to present clothes to the large public of readers. In 1970-1980 the pret-a-porter exploded.

VOGUE- bible of fashion industry.

The magazine has been published since 1892. It was also the first magazine to print color images in 1932. Vogue launched some of the greatest fashion photographers: first of all Adolphe De Meyer, who is also considered the first fashion photographer.

David Bailey

David Bailey used the style of shooting his models in the moment extensively to capture the new and exciting times of swinging London in the ’60s. Bailey’s photography for British gave them a youthful feel, while his carefree approach linked model, setting and lifestyle like never before. Considered one of the pioneers of contemporary photography, David Bailey is credited with photographing some of the most compelling images of the last five decades. Ever since he first rose to fame his work has never failed to impress and inspire critics and admirers alike, capturing iconic images of legends such as: The Rolling Stones, the Kray twins, Damien Hirst and Kate Moss. David Bailey was the famous fashion photographer who was not less than a celebrity.

Edward Steichen

To many, Edward Steichen is the founding father of modern fashion photography. After a supposed dare by a close friend, Steichen undertook the task of promoting fashion as fine art via the medium of photography. To do this, he took a series of photographs of the gowns created by renowned French fashion designer Paul Poiret, which were subsequently published in the April 1911 issue of Art et Décoration magazine. Widely considered the very first modern fashion photographs, they conveyed the aesthetics, movement and details of the clothes as central to their approach. His style centred heavily on the model, in typical portraiture style, but used lighting and carefully planned studio setups to focus on the clothes and give them a lavish and elegant look that was indicative of the time.

Jean Shrimpton

Fashion Photographer and the model Jean Shrimpton were in relationship and she is one of the world’s first supermodels who has been discovered by legendary David Bailey. She is also known to be the highest-paid supermodel of her time. Bailey insisted on using Shrimpton for a British Vogue shoot in 1962, helping to catapult both of their careers. One of the first models to be labeled a "supermodel," Shrimpton was the highest-paid model of her time. Speaking about Shrimpton in 2001, Bailey told the BBC, "She was magic and the camera loved her too. In a way she was the cheapest model in the world—you only needed to shoot half a roll of film and then you had it."

Twiggy

Twiggy was the world's first supermodel: a skinny kid with the face of an angel who became an icon. She'll last a couple of week’s, a bystander quipped in 1967 when she took New York by storm. Thirty five years on and Twiggy is still a force to be reckoned with in the fashion world. In early 1966, Lesley Hornby found herself propelled to the heights of international fame as the world's first supermodel - Twiggy. With her waif like figure, boyish hair cut and striking eye lashes she created an image that would epitomise an era. Twiggy became the idol for millions of teenage girls of the sixties revolution.

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• Studying Various
  Fashion Styles

What are types of fashion styles?

Fashion styles are a commonly misunderstood idea, which is less complicated than it often seems. In reality, understanding different types of fashion styles can actually simplify your shopping and apparel. All apparels are grouped according to similarities in the pattern, fabric, style line, and color. These types of fashion styles can create looks that convey common themes. Fashion style generally refers to the groups of personality traits, which also match specific fashion themes. Fashion style is like a character sketch that describes a personality out of a fashion theme. With our Fashion Photography course, students will learn types of fashion styles which is the must for someone planning to pursue a fashion photographer’s career.

• Introduction to Fashion Photography
• Using studio lights, reflectors, umbrellas, soft-boxes, beauty-dish, light-meters, grey card, honey-comb in fashion photography
• Creative studio lighting & glamour lighting
• Studying various fashion styles by working with fashion designers
• Understanding make up with professional make-up artists
• Outdoor location shoots with the team of professional models, makeup artist, and fashion stylists
• Experience studio sessions, shoot models and gain requisite exposure enhancing your artistic sense of reciting your own definition of fashion
• Understanding how manipulation of different studio lighting can give different effects
• Learn basic lighting for various fashion looks/ethnic look/bridal look/ western look/ casual look/ corporate look/ sporty look/ sensuous look
• Types of Lighting (Butterfly/glamour lighting, Rembrandt lighting, Loop lighting, Rim lighting)
• Understanding shadows (hard & soft shadows)
• Shooting with external lights to achieve better and more dramatic results during outdoor shooting.
• Outdoor Lighting
• Posing in fashion
• Grey card
• Digital Light meter
• Use of Reflectors
• Difference between Hard light & Soft Light
• Different types of Modifiers
• HSS (High speed sync)

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• Understanding
  Make-Up

We often hear how much makeup can impact the final result of a photoshoot. It can either make or break a picture depending on its quality. A great makeup artist can save you tons of time in post-processing while a bad one will add many hours to your job. However, working with a great makeup artist doesn’t necessarily mean you will get what you need. If you cannot communicate properly, his work might not suit you, and neither will the resulting pictures. Educating yourself on some of the makeup basics can save you from this kind of situation.

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• Studio Indoor Shoot

When one shoots inside a studio there are multiple factors to be taken into account. It starts right from preparations, setting up the lights, differentiation between multiple lights, choosing the key and fill, synchronizing these lights, using the right modifiers, etc.

Apart from using multiple lights, one has to learn how these lights work, how to diffuse the light if too much and how to cut the light to get more control over any specific region, etc.

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• Outdoor Shoot

Shooting in a studio and shooting outdoors are poles apart. When one shoots inside a studio, the setup and lights are totally under the control of the photographers but when shooting outdoors one has to balance the already available light along with using external lights and modifiers.

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• Posing

To pose is to assume a particular stance. Like a runway model strutting to the end of the catwalk. In fashion photography the models are required to acquire different poses according to different looks that the photographer asks for.

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• Grey Card

A grey card is a flat object of a neutral grey color that derives from a flat reflectance spectrum. A grey card is designed to help photographers to adjust their exposure and white balance settings consistently by providing a reference point. This reference point will set a white balance, or color balance, point for a particular image set and all images captured thereafter.

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• Digital Light Meter

A light meter is a device used to measure the amount of light. Typically a light meter will include either digital or analog electronic circuit, which allows the photographer to determine which shutter speed and f-number should be selected for an optimum exposure, given a certain lighting situation and film speed.
A digital light meter enables a professional photogrpher to control the following:
-Low-light capability of a camera better than the built-in light meter.
-Flash readings for managing multiple lights and a better synchronization

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• Use of Reflectors

Reflectors don’t create light, their primary purpose is to fix shadows. In flat lighting, a reflector can add interest or drama to the shot. Some photographers use reflectors as hair lights outdoors. Many reflectors have a black side that can be used to block out light instead of to reflect it.

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• Difference between Hard light & Soft light

The difference between Hard light and Soft light is that hard light makes distinct, hard-edged shadows and Soft light makes shadows that are barely visible. A sunny day is hard light and cloudy day is soft light.

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• Use of different modifiers

Some objects absorb light, others bounce it back in another direction. A modifier helps a photographer to manipulate the light by providing another surface for the light to bounce- off . Modifiers can make a big impact on your images. Types of modifiers are :- Beauty Dish, Bowl Reflector, Umbrellas, Ring Flash, Softbox, Stripbox.

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• HSS (High speed sync)

High-Speed Sync (HSS) allows you to use your flash at a shutter speed that goes above 1/200 of a second, which is a normal flash sync speed on most digital cameras. HSS allows you to set the exposure for a dramatic sky and still get a good exposure on the model as well.

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• Outdoor Location Shoot

The students are taken on regular outdoor shoots and on-location to give them hands-on experience on how a commissioned outdoor shoot is executed.

They are told about various lights and modifiers that are used on such shoots and a constructed brief is given to them in order to achieve world-class imagery.